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Category Insights

Luxury

Welcome to the Luxury page! Your resource for NBCUniversal’s latest perspective, insights, and opportunities for the Luxury category.

For more information, please contact [email protected].

Luxury Category Resources
The essential guide to Luxury trends, media insights, and NBCU's solutions for driving business and brand impact.
2026 Luxury Playbook
The essential guide to Luxury trends, media insights, and NBCU's solutions for driving business and brand impact.
The latest trends, spend intelligence, and NBCU opportunities specific to the Luxury category.
Luxury Quarterly Update 1H'25
The latest trends, spend intelligence, and NBCU opportunities specific to the Luxury category.
A luxury lens towards streaming, unpacking consumer behaviors and motivations, and where and how to engage with them.
The Streaming Opportunity for Luxury Brands
A luxury lens towards streaming, unpacking consumer behaviors and motivations, and where and how to engage with them.
Deep dive into the different luxury audiences’ mindsets, motivations, and media behaviors to help inform media & marketing strategies for luxury brands.
Connecting With Luxury Audiences
Deep dive into the different luxury audiences’ mindsets, motivations, and media behaviors to help inform media & marketing strategies for luxury brands.
Luxury brands as inspiration for the evolution of immersing consumers in a lifestyle curated by the brand.
The Curated Lifestyle
Luxury brands as inspiration for the evolution of immersing consumers in a lifestyle curated by the brand.
Luxury Case Studies
Case Studies
Luxury Case Studies
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Additional Resources
Category Insights
Category Insights
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