NBCU Open Doors

A Marketer’s Guide
to This Holiday Season
Key Takeaways

It’s the most wonderful time of the year! And for brands looking to amplify the season’s greetings, NBCUniversal’s Client Strategy team has the insight and advice you need to succeed.

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      Here are the main takeaways from our recent Ad Age webinar, “A Marketer’s Guide to the Holiday Season.”

      The holidays are quickly approaching, and despite broader economic uncertainty, creating holiday cheer is a priority for consumers across the board.

      With tighter budgets, shoppers this season will be more thoughtful and exercise a mindset of “Planned Impulsivity”: balancing thoughtful research with readiness to buy.

      Holiday shoppers and audiences welcome retail marketing as they seek out inspiration for what to buy their loved ones.

      For brands seeking to enhance their customers’ holiday experiences, these holiday-specific shopping & consumption habits present a unique opportunity for engagement – from seasonal holiday programming, to delivering the right message to the right person on the right platform, to creating immersive content commerce experiences and more.