Find your audience across a unified home to the best premium content.

Consumers have always wanted the best stories, no matter the time of day or screen. At NBCUniversal, this has guided our transformation as a media and technology company. Our content teams today are built to develop the most powerful stories by genre, rather than network. This better reflects how consumers watch: cross-platform.

Every month, nearly 700MM adults worldwide give their time and their trust to NBCUniversal’s content*. In the US, they engage with over 20 brands, because there is something for everyone at NBCUniversal. They connect with one trusted home to the best stories – from our scripted dramas and comedies to our unscripted competition powerhouses and premium docuseries to our fan favorite franchises and specials such as Real Housewives, Top Chef, American Ninja Warrior, WWE and the People’s Choice Awards to our Sports, including the Summer and Winter Olympics, Super Bowl LVI and 2022 FIFA World Cup on Telemundo, and News properties.
700MM

They stream all that and more on Peacock; they discover our content in a wide variety of places: on every major MVPD and vMVPD platform… across every major OTT distributor… on every device, from mobile, to desktop, to CTV….AND on every major platform, including Hulu, YouTube, Apple News, Snapchat and Twitter. In total, we have over 300 unique digital access points where consumers can find and consume our content.

Wherever those audiences are, One Platform reaches them.

 

As we look to the future, NBCUniversal will continue to be home to the best stories and all audiences on any screen, around the world. ONE21 showcased Comcast, NBCUniversal and Sky’s joint strategy across broadband, aggregation, and streaming as well as the partnerships, technology, and capabilities available to partners through One Platform. On May 17th, 2021, our Upfront experience will continue this story, unveiling scaled content and IP opportunities across One Platform for partners to activate. We’ll once again reimagine the traditional Upfront to go deeper into the premium content at the core of our consumer experience:

“Only NBCUniversal can bring marketers into the stories and IP that move audiences around the world and allow them to activate within it, becoming the benefactors of the trust and love our audiences have for our content. Together, we can use the power of storytelling to redefine partnership; recreate the viewing experience for our audiences; and create real business impact, from small towns to the other side of the world.”
– Josh Feldman, Chief Marketing Officer, NBCUniversal Global Advertising & Partnerships

For marketers, you’ll see how you can find your audience across One Platform – a unified home to the best premium content. If you’re interested in learning more about the Upfront contact us below.

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Sources
  • Source: NBCU + Sky Deduplicated Global Reach Model, CY2020