This year has changed the game for everyone. Networks and corporations have been pushed to drastically reshape their business. With our industry’s annual upfront traditions, it was time to transform what they mean to our business, our viewers, and our partners.
=30 Rock: A One-Time Special brought this story of transformation to life, signaling the change we need for our industry now more than ever – a focus on stories that connect with audiences at scale, because that’s what delivers impact for brands. Luckily, we’ve been on the forefront of this transformation with One Platform. We marked this call-to-action by first bringing together the brightest, innovative minds at our Creativity Summit, then with the industry’s first-ever televised upfront, we brought both consumers and advertisers into the world of our programming. We found the perfect opportunity to tap our iconic IP to tell NBCUniversal’s story, creatively demonstrating how One Platform pushes the industry forward by connecting with all audiences.
Read below to see how:
One Platform is home to culture-defining STORIES
NBCU’s connection with audiences starts with premium content. Our Upfront used the world of 30 Rock to not only nod to our rich storytelling history, but also highlight the biggest shows coming this year and an endless roster of talent cameos from across NBCU. We demonstrated how One Platform brings together programming that audiences love.
Connecting with audiences at SCALE
30 Rock: A One-Time Special mirrored how audiences consume our content with One Platform. We empowered audiences to watch the Special through broadcast, cable, digital, social, and streaming for free on Peacock. Beyond our leading linear portfolio, we reach audiences wherever and whenever they engage with our content on every screen. This means that for advertisers, we achieve unparalleled scale.
Read more on our commitment to invest in technology that brings together audiences. Over the coming weeks, we’ll share new insights on the audience trends shaping our future and how One Platform continues to deliver the audiences that matter to partners, at scale.
All to drive IMPACT for partners.
One Platform is built with the technology and measurement to turn this scale into real impact for partners. Campaigns running across One Platform have shown to drive higher brand KPIs throughout the purchase funnel:
- Brand
- Recall
- Brand
- Consideration
- Purchase
- Intent
The Special also highlighted how we creatively improve the viewing experience with Content and Commercial Innovations. We integrated Scripted Commercial Launches, Supersized Show, and more to showcase formats that have driven consumer engagement for better ad performance.
For fans excited about The Office coming to Peacock in 2021, we used ShoppableTV technology – an innovation that has shown to drive 1.7x higher downloads than standard creative.
Read more on how our latest slate of innovations drives real impact for brands, and see more proof of One Platform delivering real results with our Case Studies.
Join us as we continue to chart a shared future built on the culture-defining stories that bring all audiences together.
