Telemundo is fueled by original content made by U.S. Hispanics for U.S. Hispanics. In addition to its original scripted storytelling, Telemundo delivers the most trusted Spanish-language news, tentpoles that celebrate big entertainment moments in Latin culture, world class global sporting events – including the FIFA World Cup™ through 2026 and the summer Olympic Games through 2032 – plus engaging entertainment news and unscripted reality competitions.
Audience Value
4 of 10
Hispanics don’t watch English-language TV
11M
Spanish speakers reached weekly (P2+)
Impact & Environment
+17%
message memorability (vs. competitive SLTV)
+13%
brand likeability (vs. competitive SLTV)
5x
more search volume on average than ads on competitive TV
Competition
#1
Spanish language broadcast network for social engagement
68M
interactions across social platforms
117M
video views across social platforms
Premium Content
Scripted
Reality Competition
Entertainment, Variety & Reality
News & Morning Shows
Specials
Source:
- Nielsen Media Research, L+3 data, 1-min qualifier. 23-24 to-date (9/25/23 – 2/25/24). Hulu includes Hulu Live; YouTube includes YouTube main and YouTube TV. Streaming comparisons reflect U.S. viewing. Viewing source level streaming data based on streaming meter sample; all other data based on national sample. L+SD Bullets: YTD (1/1/24-2/18/24) vs. 2023-24 Broadcast Season through Year End (9/25/23-12/31/23). P2+, H2+, P18-49, H18-49. Primetime gap stat excludes sports, based on P2+. Broadcast months Feb ’23-Feb ’24. C3 data season to date (9/25/23-2/11/24). Total day (M-Su 6A-6A). Prime (M-Sa, 8P-11P, Su 7P-11P). Telemundo Weekend Daytime (Sa-Su, 6A-6P). Late Night (M-F, 11P-2A). Telemundo Early Fringe (M-Su, 6P-8P). Talkwalker Social Content Ratings, 9/25/23-2/25/24. Linear Tracking Window. Total Day for first three bullets. Ranker excludes Deportes networks and sports/specials programming. Noticias Telemundo Claim is across all television and excludes sports/specials. Primetime window for program bullet, ranked among Hispanic Networks unless otherwise noted. Prime program ranking excludes sports/specials. Adobe Analytics, YouTube Studio, Meta Business Suite, Twitter Media Studio, TikTok Analytics Live Center, Instagram Insights. 1/23/24-2/19/13. Metrics: Livestream video views and Shortform video views.
