One-hundred percent Latino. One-hundred percent American. Meet the 200%ers. This growing, powerhouse audience represents $94.7B in buying power, and they’re connected to the platforms of Telemundo’s Station Group, because we celebrate and empower their cultural values, reflect their interests, and remain in step with their ascent to influence and affluence while serving the largest Hispanic television markets in the country. Our in-house production studio develops customized, bilingual creative campaigns that speak directly to this audience. We’ve helped scores of general-market brands make their successful, Spanish-language marketing debuts, and we’ve guided many iconic Hispanic-first brands to reimagine their messaging for a new generation.
Telemundo Station Group markets: Albuquerque, Boston, Chicago, Dallas-Ft. Worth, Denver, El Paso, Fresno, Ft. Myers, Hartford, Houston, Las Vegas, Los Angeles, McAllen, Miami, New York, Orlando, Philadelphia, Phoenix, Providence, Puerto Rico, Raleigh, Richmond, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Springfield, MA, Tucson, Tampa, Washington, DC.
Audience Value
11M
Viewers watch TEL Owned Stations each month
7M+
Viewers watching TEL OTS Local News each month
3%
Watch both TEL & Peacock in OTS Markets
Impact & Environment
53%
of Hispanic adults trust Local Broadcast TV News
78%
of HH Expenditures by US Hispanics come from TEL OTS Markets
56%
of Hispanics say when a product or service is advertised in Spanish they are more likely to pay attention to the advertisement and remember it later
Competition
#1
overall regardless of language in key Hispanic markets (A18-49)
#1
in Primetime regardless of language in key Hispanic markets (A18-49)
Source:
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Feb’23 sweep period; Ranks reflect 2023 Full Year (overall = Miami, Prime = NY); TVB 2023 Gen Mkt & Hispanic Media Comparisons, Hispanic 200%ers custom study, 2023 Fall MRI-Simmons USA, Nielsen Local TV View – L+SD TP Data – Times in ET/PT, Scarborough USA+ 2023 Release 1 Total (Dec 2021 – May 2023)
Premium Content
