Telemundo is fueled by original content made by U.S. Hispanics for U.S. Hispanics. In addition to its original scripted storytelling, Telemundo delivers the most trusted Spanish-language news, tentpoles that celebrate big entertainment moments in Latin culture, world class global sporting events – including the FIFA World Cup™ through 2026 and the summer Olympic Games through 2032 – plus engaging entertainment news and unscripted reality competitions.
Audience Value
#1
Spanish-language
network in primetime in 2024
11.3M
weekly viewers
Impact & Environment
+13%
ad likeability vs. non-NBC broadcast/cable
primetime programming
4x
more ad search volume on average vs. competitive SLTV
Competition
#1
Spanish language broadcast network for
social engagement
316M
video views across social platforms
Premium Content
Scripted
Reality Competition
Entertainment, Variety & Reality
News & Morning Shows
Specials
Source:
- Nielsen Media Research, L+3 data, 1-min qualifier. YTD (1/1/24 – 11/24/24). Hulu includes Hulu Live; YouTube includes YouTube main and YouTube TV. Streaming comparisons reflect U.S. viewing. Viewing source level streaming data based on streaming meter sample, Spanish speakers = speak mostly Spanish, Spanish dominant, or only Spanish; all other data based on national sample. C3 data year to date (1/1/24-11/24/24). Total day (M-Su 6A-6A). Prime (M-Sa, 8P-11P, Su 7P-11P). Telemundo Weekend Daytime (Sa-Su, 6A-6P). Late Night (M-F, 11P-2A). Telemundo Early Fringe (M-Su, 6P-8P). Talkwalker Social Content Ratings, 1/1/24-11/30/24. Linear Tracking Window. Total Day for first three bullets. Ranker excludes Deportes networks and sports/specials programming. Noticias Telemundo Claim is across all broadcast television and excludes sports/specials/wrestling. Primetime window for program bullet, ranked among Hispanic Networks unless otherwise noted. Prime program ranking excludes sports/specials. Marketcast/Phoenix TV Brand Effect, 1/1/24-12/8/24. Standard Ads, Excluding Sports. Adults 18-49. Likeability is Top 2 Box. EDO Ad Engage, 1/1/24-11/30/24. Program & Brand Rankings based on Search Engagement Volume across All Dayparts. First two bullets: EDO Ad Engage, 1/1/24-11/30/24. Total Day, excluding sports genre. Competitive SLTV excludes Spanish Sports networks. Mediaprobe Biometrics Data. Hispanics 18+ (9/25/23 – 10/20/24). Includes measurement of: En Casa con Telemundo (6/7/24), Hoy Dia (9/27), Telemundo Concert Series on Hoy Dia (6/13, 6/21, 7/5/24), Top Chef VIP S3 E28,53.60, Presidential debate (6/27), 2024 preimos billboard Latina (10/20/24) Competitive Benchmark: Measured non-NBCU competitive programs including entertainment, news, Live Events & Sports
