Viewers have more access to unlimited content, and more power to customize their watchlist, than ever before, but their daily lives are lived in real time and connected to a sense of place. That’s why local media drives a larger conversation. Trusted local content is lean-in. It speaks to the practical decisions made in the real communities where audiences work, raise families, invest energy and resources, and order take-out on a Friday night. What happens here matters. And when national brands infuse local TV advertising with an authentic voice, they connect, engage, and win. NBCU Local offers targeted, multi-cultural audiences in 32 top markets, a full-service creative and production studio delivering customized, local advertising content portfolios in both English and Spanish that include award-winning television commercials, and the tools to measure impact.
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Audience Value
42
NBC and Telemundo Owned Stations & 3 National Diginets in top markets full of influential spenders
4
Regional Sports Nets tapping into local sports fandoms
210
DMAs available through the hyper local audience targeting of NBC Spot On featuring Peacock
Impact & Environment
46%
of U.S. households reached
8
of the top ten general markets
All 20
top Hispanic markets
Competition
1
stop for a streamlined campaign across English and Spanish-speaking audiences
#1
local ad tech solution: NBC Spot On featuring Peacock
Creative
in-house Skycastle-LXTV creative studio offering full production services at cost
Premium Content
Source:
NBCU Corporate data as of Jan 2025
