Viewers have more access to unlimited content, and more power to customize their watchlist, than ever before, but their daily lives are lived in real time and connected to a sense of place. That’s why local media drives a larger conversation. Trusted local content is lean-in. It speaks to the practical decisions made in the real communities where audiences work, raise families, invest energy and resources, and order take-out on a Friday night. What happens here matters. And when national brands infuse local TV advertising with an authentic voice, they connect, engage, and win. NBCU Local offers targeted, multi-cultural audiences in 32 top markets, a full-service creative and production studio delivering customized, local advertising content portfolios in both English and Spanish that include award-winning television commercials, and the tools to measure impact.
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Audience Value
43
NBC and Telemundo Owned Stations & 3 National Diginets in top markets full of influential spenders
5
Regional Sports Nets tapping into local sports fandoms
210
DMAs available through the hyper local audience targeting of NBC Spot On featuring Peacock
Impact & Environment
46%
of U.S. households reached
8
of the Top Ten General Markets
All 20
Top Hispanic Markets
Competition
1
Stop for a Streamlined Campaign across English and Spanish-speaking Audiences
#1
Local Ad Tech Solution: NBC Spot On featuring Peacock
Creative
In-House Skycastle-LXTV Creative Studio offering Full Production Services at Cost
Premium Content
