Home to the biggest sporting events, NBC Sports boasts a rich tradition of storytelling, first-class production, and unmatched promotional power. Featuring top-tier properties, NBC Sports offers a sport for every fan and remains committed to expanding its long-term investments as a premier partner.
Over the next two years, NBC Sports will produce an unprecedented slate of premium live sporting events:
2025
- Sunday Night Football marks its 20th season
- Ryder Cup comes to New York
- NBA makes its highly anticipated return to NBC and debuts on Peacock
2026
- The biggest February ever: Milan Cortina Winter Olympic Games, Super Bowl LX, and NBA All-Star Game all air on NBC within a 17-day span
- WNBA regular season tips off and continues through the WNBA Finals
- Spanish-language coverage of the FIFA World Cup 26TM
- Home to the Big Ten Football Championship Game for the first time
Audience Value
NBC Sports engages audiences that tune in at scale with fan-favorite sports, the biggest cultural moments, and world class talent.
2 in 3
Americans are projected to be reached by the Olympics, Super Bowl, and NBA in Q1’26
39M
sports MAUs in H2’24 – largest sports audience ever on Peacock
#1
SNF pacing to be top show in primetime for 14 Consecutive Years
Source:
All Nielsen data Live+Same Day; 2023 (12/26/22-12/31/23), using program based strict quarter-hour data. Reach totals based on 1-minute qualifier and full-year unification. Digital Metrics from Adobe Reports & Analytics
Impact & Environment
NBC Sports properties provide a superior ad environment where brands see impactful lifts throughout the purchase funnel.
+16%
message memorability (SNF standard ads vs competitive NFL)
+23%
PGA TOUR sponsors contribute more to
the fan experience compared to other sports
(Golf Channel viewersvs Gen Pop)
+36%
brand opinion, Paris Olympics integrations vs competitive broadcast/cable
Source:
- EDO; A18+, NFL on NBC vs. NFL on AMZ/ABC/ESPN through Week 18 (9/8/23-1/8/24).
- MarketCast TVBE; A18+, 2023 Kentucky Derby vs. NBA and NHL Playoffs on 4/15/23-5/31/23.
- EDO; 2022-23 Premier League on NBCU (8/5/22-5/28/23); compared to competitive broadcast/cable.
Premium Content
Football
Basketball
Golf
Soccer
Motorsports
Other Premium Properties
