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NBC Spot On is an advanced OTT/CTV advertising platform that makes CTV buying easy, accessible, and targetable for local advertisers. Efficiently reach OTT/Viewers across Peacock, NBCU and premium trusted partners. NBC Spot On provides access to the most comprehensive mix of local OTT inventory and the only way to access local Peacock inventory at scale.
Recently launched, NBC Spot On Automotive is our breakthrough platform for local auto advertisers that democratizes access to premium streaming video. Making the most of OEM co-op dollars. We pair local dealership branding with Tier 1, A-list creative, running in the highest quality programs across the NBC Universe, distributed directly to in-market auto consumers in local trading areas.
White glove service from a dedicated customer support team. Game-changing delivery and attribution. Precision Targeting and Transparent Reporting. Completely turnkey, always relevant, always local.
Geotarget to reach local or regional audiences in any of Nielsen’s 210 DMAs
Choose from one of five premium content bundles
Ability to target demographic, behavioral characteristics, as well as by time of day & device!
Track & analyze performance and results through a custom dashboard
Audience Value
181M+
Monthly Users on NBCU streaming platforms
85%
of Peacock viewers choose ad supported tier
12%
Peacock duplication with OTS station audiences (NBC/TEL)
Impact & Environment
105M
Monthly active users on Peacock
12
NBCU Powerhouse Brands, Longform (Full episodes) of top NBCU programs
85+
Publishers reaching fans everywhere they are streaming
Competition
4x
Audience Growth over 3 years
+105%
Growth in viewing time YOY
71%
of viewers prefer Peacock to other AVOD services
Source:
NBCU Corporate 2023-24 Streaming GTM Deck as of Feb 2024, Spot On GTM deck as of Feb 2024; Peacock Landscape Tracker, 1Q23
