WE BRING TOGETHER STORIES THAT SHAPE CULTURE
The launch of Peacock will meet these audiences where they are with something for everyone. Streaming services can be narrow in their genre focus, but Peacock’s extensive library at launch will address a more holistic picture of household viewing behavior.
By connecting with broader audiences, Peacock builds on NBCUniversal’s legacy of shaping shared culture. For anything from quotable comedies to gripping dramas and enduring blockbusters, audiences have come to our platform to watch and rewatch the stories that define who we are. Peacock will bring together the best culture-defining content of the past, present, and future.
Click here to learn more about the broad variety of content that will be available on Peacock.
OUR STORIES ENGAGE AUDIENCES AT SCALE
Our broad catalog allows audiences to personalize what they watch, while streaming enables them to watch at their desired time and platform. This behavior has multiplied our audiences. They want to catch up with timely content to participate in larger cultural conversations that keep them more connected with others. Many also turn to repeating familiar experiences, with 4 in 5 people saying they regularly rewatch TV shows or movies. Audiences will rewatch for the comfort, convenience, and nostalgia for a timeless story. Peacock meets this behavior with the stories that audiences return to most on streaming.