Two years ago we launched One Platform, introducing more seamless access for advertisers to attract, inform, influence, and connect with our 250M+ monthly viewers across content, screens, and time.
It also gives us access to data we can use to help our partners navigate the constantly shifting media landscape, interpreting changes in viewer behaviors and predicting how they will shape the future.
This is the foundation for One Platform Audience Trends, a series of comprehensive reports to objectively explore, analyze, and uncover behavioral trends across our audiences and provide insights into motivations and viewing patterns.
Our first report will dive deeper into key consumer trends impacting your brand across our One Platform offerings, including:
The report helps look beyond “streaming revolution” headlines, using the latest data to show the importance of fluid cross-platform planning and activation and how it impacts your brand. Get started by downloading our One Platform Audience Trends below.