NBCUniversal & Telemundo Turn Up the Volume With 2024 Billboard Latin Music Awards Sponsor Lineup

Allstate, NOW by Xfinity and P&G Join the Celebration as First-Time Sponsors

P&G Welcomes Multiple Brands for the 31st Annual Awards Show Including Always, Cascade, Downy, Pepto, and Vicks

Experian, State Farm®, Universal Pictures, Volkswagen of America and Walmart Return with Shoppable Moments, Custom Content, Celebrity Appearances and More

Miami, FL, October 17, 2024 – Today, NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2024 Billboard Latin Music Awards, broadcasting on Sunday, October 20 at 9pm/8c on Telemundo. This year’s brand partners are turning up the excitement for fans with creative campaigns bringing together music and culture. New and returning sponsors include Allstate, NOW by Xfinity, Experian, P&G, State Farm, Universal Pictures, Volkswagen of America and Walmart.

Thanks to the 2024 Billboard Latin Music Awards sponsorship lineup, fans can:

Get Watch Party Ready & Shop the Look:

• The excitement starts before the show even begins, with a cooking demo on Hoy Día featuring Telemundo’s Chef Rafa. Thanks to Cascade, he will showcase delicious recipes, hosting tips and tricks, and quick clean up must-haves, so fans can take their watch parties to the next level.
• Then, in partnership with Vicks, Award-Winning Latin Music Duo Mau y Ricky, will reveal their show-day essentials, Vicks’ VapoStick and VapoDrops, in a special “What’s in My Man Bag?” integrated segment.
• Walmart is bringing viewers a shoppable moment by leveraging NBCUniversal’s Must ShopTV. Fans can shop Walmart’s Nuevolution Project, a collection from inspiring Hispanic Designers, Roberto Lugo and Wish Me Luck by scanning the QR code prompted on-screen.

Experience Behind the Scenes Magic:

• Thanks to Always, the #GlamCam is coming to this year’s Billboard Latin Music Awards – spotlighting the stars’ stunning looks with slow-motion videos and “best of” moments across the preshow, broadcast, and @Telemundo social channels.
• Downy will invite fans to join celebrity stylist Lucia Maldonado as she creates iconic looks for the evening and share tips on keeping clothes feeling and smelling fresh all night on social.

Catch Every Can’t Miss Moment:

• State Farm will delight music lovers with a picture-in-picture activation and captivating social media highlights to stay up to date on all the action.
• To recognize the next generation of Latin artists, Volkswagen of America will sponsor the “Tropical Song of the Year Award” and share the night’s most unforgettable clips with social media recaps. Plus, Pepto will sponsor the “Latin Pop Album of the Year Award” to amplify the exciting celebration.
• Allstate will join the buzz of this year’s award show with placements across Telemundo, Peacock and digital platforms.

Hear From Latin Music’s Biggest Stars:

• The 2024 Billboard Latin Music Awards host, Carmen Villalobos will give a special in-show shout-out to “NOW TV Latino,” which gives customers access to all the best Spanish-language content they know and love, thanks to NOW by Xfinity.
• Experian is promoting a Debt Relief initiative, which supports Latinos across the country. During the night, Latin Superstar, Prince Royce will spotlight the initiative and share his inspiring story about the importance of creative and financial freedom for the Latino community.
• Universal Pictures will give audiences a sneak peek of the spectacular world of Oz from the new cinematic event, “Wicked,” in theaters Nov. 22. The film’s stars, Cynthia Erivo and Ariana Grande, will share a special message introducing the “Latin Rhythm Artist of the Year, Duo or Group Award,” followed by a special look at the film.

 
Latin music’s most prestigious and longest running award show will also live stream on the Telemundo App, Peacock, and throughout Latin America and the Caribbean on Telemundo Internacional.

For the latest news and exclusive content, visit Telemundo.com/PremiosBillboard, the official site for the Billboard Latin Music Awards. For images, show logos and more please click here, to apply for press credentials to cover the 2024 Billboard Latin Music Awards click here. In addition, follow all the coverage on social media and join the excitement with #Billboards2024:

Billboard Latin Music Awards

• Meta: @PremiosBillboard
• X: @LatinBillboards
• Instagram: @LatinBillboards
• YouTube:@TLMDentretenimiento
• TikTok: @Telemundo
• WhatsApp: @TLMDentretenimiento

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.