NBCUniversal Expands Commerce Capabilities With New, Social-first Livestream Shopping Show And Immersive, Virtual Retail Experience To Kick Off Holiday Shopping Season

“At Comcast NBCUniversal we’re embracing global commerce trends like livestream shopping and consumer technology in a way that only we can, tapping into our scaled distribution and leveraging the creative, commerce and partnership expertise that have differentiated us in the market for a century. Across our platform, audiences come to us to be informed and entertained and now through our commerce capabilities, they will also be inspired to buy.”
-Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising and Partnerships

“Inclusivity, body neutrality, and vulnerability are at the core of all the content I create, and I’m beyond excited to collaborate with NBCUniversal and its partners to bring these messages to our audiences. With Impulse Try, we’re highlighting the brands, the products and the icons who are making it possible for everyone – no matter their shape, size, or style – to feel amazing in their own skin, without compromising or changing who they are. I can’t wait for our fans to tune in and shop with me.”
-Remi Bader