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“Impulse Try with Remi Bader” Debuts on Instagram, Facebook, and Xfinity This Thanksgiving Weekend, Powered by NBCUniversal Checkout
Virtual Bravo Bazaar Gives Bravoholics Everywhere an Interactive Shopping Experience That Empowers Audiences to Shop the Bravosphere
NEW YORK, NEW YORK – November 9th, 2021 — NBCUniversal today announced new, expanded commerce capabilities across its One Platform. Building on the future of all-screen commerce unveiled at ONE21, and kicking off the holiday shopping season, the leading media and technology company is diving into social-first, live-stream shopping with brand new IP and redefining online shopping with an immersive, interactive retail experience.
“At Comcast NBCUniversal we’re embracing global commerce trends like livestream shopping and consumer technology in a way that only we can, tapping into our scaled distribution and leveraging the creative, commerce and partnership expertise that have differentiated us in the market for a century. Across our platform, audiences come to us to be informed and entertained and now through our commerce capabilities, they will also be inspired to buy.”
-Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising and Partnerships
SHOP LIVE WITH REMI BADER, BRAVO, ADORE ME, WAYFAIR, NBCUNIVERSAL CHECKOUT AND MORE THIS THANKSGIVING WEEKEND
Together with content creator and curve model Remi Bader, NBCUniversal will debut “Impulse Try with Remi Bader,” a new, interactive livestream shopping show, powered by NBCUniversal Checkout. For three days during Thanksgiving Weekend’s iconic holiday shopping window, Remi Bader will go live with Bravolebrities Meredith Marks, Anisha Ramakrishna, Reza Farahan, Whitney Rose, Dr. Wendy Osefo, Jill Zarin, Adore Me, Wayfair and more across Bravo and E! handles on Instagram, Facebook and Xfinity, giving audiences tuning in the chance to shop live.
“Inclusivity, body neutrality, and vulnerability are at the core of all the content I create, and I’m beyond excited to collaborate with NBCUniversal and its partners to bring these messages to our audiences. With Impulse Try, we’re highlighting the brands, the products and the icons who are making it possible for everyone – no matter their shape, size, or style – to feel amazing in their own skin, without compromising or changing who they are. I can’t wait for our fans to tune in and shop with me.”
-Remi Bader
NBCUniversal is tapping into the scaled distribution power of Comcast Xfinity and NBCUniversal’s One Platform to give audiences ongoing and varied ways to tune in and shop. In addition to the Instagram, Facebook and Xfinity live streams, each episode will also air during paid programming on Bravo, and on-demand on Peacock.
Kicking off on Black Friday, and ranging from style to glam to home décor, each episode will allow consumers to interact with the livestream and seamlessly purchase the products featured in the show natively with NBCUniversal Checkout.
- STYLE WITH MEREDITH MARKS & ANISHA RAMAKRISHNA: In this episode focused on style, Remi Bader will give her honest, authentic take on everything from jewelry to winter attire. She’ll be joined by Family Karma’s Anisha Ramakrishna, and Meredith Marks from The Real Housewives of Salt Lake City, who will each share their own preferences when it comes to their style, as well as discuss a few of their products that fans absolutely need to try.
- SATURDAY, NOVEMBER 27th – GLAM WITH REZA FARAHAN & WHITNEY ROSE: Dive into the wild world of GLAM with Remi Bader, Shahs of Sunset’s Reza Farahan and Whitney Rose from The Real Housewives of Salt Lake City. This shoppable episode will spotlight all things haircare, skincare and more. Complete with Reza and Whitney’s very own product insights, audiences tuning in get to ask questions and request reviews in real time.
- MONDAY, NOVEMBER 29th – HOME WITH DR. WENDY OSEFO & JILL ZARIN: : There’s no place like home for the holidays, and in this live shopping episode, Remi Bader along with Real Housewives Dr. Wendy Osefo and Jill Zarin, give viewers the ultimate scoop on how to improve their homes. With authentic takes on everything from glassware to candles, to Wendy and Jill’s own products, viewers shopping along in real time will be ready for the holiday season
Tune in to “Impulse Try with Remi Bader:”
- 3 PM ET @BravoTV on Instagram
- 4PM ET on Bravo’s Facebook Page and Xfinity X1 & Flex
- Available next day on Peacock and the NBC App
VIRTUAL BRAVO BAZAAR BRINGS BRANDS, FANS, AND BRAVOLEBS TOGETHER IN IMMERSIVE, INTERACTIVE SHOPPING PORTAL
Launching today, the Virtual Bravo Bazaar takes fandom and online shopping to whole a new level. Created in partnership with virtual store platform Obsess, this AR-driven interactive shopping experience provides an immersive escape for Bravoholics on the hunt for their favorite Bravoleb-brands, and a new way shop their favorite shows – from Below Deck to Southern Charm, Summer House, Family Karma, The Real Housewives and more.
Available on bazaar.bravotv.com audiences simply enter the bazaar on their mobile or desktop device and stroll the virtual Bravosphere, complete with expertly designed and highly curated rooms featuring fan-favorite Bravo shows and Bravolebrity brands. On their virtual shopping spree, consumers can peruse everything from the latest beauty and wellness trends to the hottest fashion and accessories, to the must-have holiday gifts, and complete their purchase natively with NBCUniversal Checkout.
The Bazaar debuts today and will run throughout the year.
ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
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