The Partnership Integrates Wells Fargo Credit Cards into NBCUniversal’s One Platform Commerce, Providing Exclusive Benefits for Wells Fargo Credit Cardholders and Shoppable Content Across Bravo’s “Project Runway,” NBC TODAY’s “Jill’s Steals and Deals,” and “Shark Tank” on CNBC
New York, NY – June 14, 2023 – Today, NBCUniversal announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of the partnership, Wells Fargo is sponsoring premium NBCUniversal content.
The partnership launches tonight, June 14th at 10pm ET on Bravo’s “Project Runway” season premiere, where fans will be able to shop hair care products and the fashion designer’s looks directly from the show all season long using NBCUniversal’s Must ShopTV ad innovation. By scanning the QR code on linear or streaming using a mobile device, viewers will be taken to a microsite where they can seamlessly purchase their favorite products through NBCUniversal Checkout.
Wells Fargo credit cardholders will benefit from early access to deals on NBC TODAY’s “Jill’s Steals and Deals,” 24 hours before each live segment. These benefits kick off with an in-show integration on June 20th at 8:30am ET.
Plus, leading with Hispanic Heritage Month in September and continuing through Pride Month in June 2024, the partnership will create shoppable opportunities for diverse business owners who are pitching “Shark Tank” on CNBC. Together, NBCUniversal and Wells Fargo are using commerce to drive awareness and support for diverse entrepreneurs throughout the year.
“For years, NBCUniversal and Wells Fargo have been working in parallel paths to create the best commerce experience for consumers. This partnership brings together two industries with one vision. And we’re thrilled to continue our strides in blending premium content with innovative commerce in partnership with Wells Fargo, helping fans everywhere leverage the unique benefits only NBCUniversal’s One Platform can offer.”
-Josh Feldman, Global Chief Marketing Officer, NBCUniversal Advertising & Partnerships
“As we continue to invest in delivering a best-in-class payments experience for our customers, we are excited to expand our commerce solutions through high-value partnerships like NBCUniversal. Thoughtfully developing partnerships is a key component of our business strategy, and we look forward to delivering more simplicity and value to our customers through this new offering.”
-Krista Phillips, EVP, Head of Consumer Credit Cards and Marketing, Wells Fargo
Together, NBCUniversal and Wells Fargo are helping consumers get even closer to their favorite content across NBCUniversal. After launching in 2019, NBCUniversal One Platform Commerce has served as the checkout engine for culture-defining content across 12 different NBCUniversal properties. From live sporting events, Bravo’s metaverse shopping experience, broadcast and streaming content, digital shoppable articles, and more, NBCUniversal is committed to immersing consumers in the culture and fandom of their content through meaningful and seamless transactions.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium adsupported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Visit www.nbcuniversal.com for more information.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com | Twitter: @WellsFargo.
Media Contacts:
NBCU: Kelly O’Halloran: Kelly.O’Halloran@nbcuni.com
Wells Fargo: Nicole Dye-Anderson: Nicole.Dye-anderson@wellsfargo.com
