The Partnership allows viewers to shop Walmart on
Bravo’s “Below Deck Mediterranean” Season 8 on Peacock
New York, NY and Bentonville, AR – November 6, 2023 – Walmart and NBCUniversal today announced a new commerce partnership that allows Bravo fans to shop the moment on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s “Below Deck Mediterranean” Season 8 the next day on Peacock. On certain dates, customers will be able to browse Walmart products inspired by those crew members and guests use – from table settings to cookware in the galley, and yacht-life looks.
The shoppable episodes will air on Peacock November 7th, December 5th and December 12th. When customers find something they love during an ad break, they can simply press arrows on the remote to browse the interactive onscreen product carousel and scan a QR code to easily checkout on Walmart.com.
“Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase. We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast-members while they’re watching.” – William White, Chief Marketing Officer, Walmart U.S.
The shoppable episodes are enabled by NBCUniversal’s Must ShopTV Ad Innovation and Walmart’s seamless web checkout. Powered by KERV Interactive, Must ShopTV uses AI technology to identify objects within the scene of a show, enabling viewers to shop products featured in or inspired by the content they’re watching. So, after the chief stew serves the sit-down dinner using dishware, viewers will be served a shoppable ad unit where they can shop similar dishware on Walmart’s site, at the affordable price point viewers love Walmart for. Plus, items are paired with Walmart’s inventory, so viewers will only see options that are readily available to purchase.
The Must ShopTV experience also leverages NBCUniversal’s commerce innovations, including interactive shoppable Engagement Ads powered by Brightline, shoppable Pause Ads, and on platform experiences to steer fans on how to get the luxury yacht lifestyle they crave at affordable prices.
“For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.” – Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships, NBCUniversal
NBCUniversal and Walmart are committed to bringing content and commerce closer together, marrying the world of entertainment with the ease of social shopping. The partnership announced today is a demonstration of that commitment.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 230 million customers and members visit more than 10,500 stores and numerous eCommerce websites under 46 banners in 24 countries. With fiscal year 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart and on LinkedIn at linkedin.com/company/walmart.
