88 of the top 100 most-watched programs
#1 Awards & Red Carpet Portfolio in Reach
L5M using Nielsen. 5/24/18-5/26/19. P18-49 & P2+ C3. 6 min qualifier/75% Unficatin. Total Day excludes repeats. NBCU Selected programs vs competitive selected programs, post-mergers, originals only. Awards containing “Award”, “Awar”, “Post Show”, “Red Carpet”, “Arrival”, “LRC”, “Pre Show”, “Pre-Show”, “Countdown”, “After Party”, “Premios”, “Alfombra”. AETN, AMC Networks, DISC-SCRIPPS, DISNEY-NEWS CORP, NBCU, New Fox, VIACOM, WARNER MEDIA
SNF #1 Primetime Show for 9 Consecutive Years
Nielsen; Live+SD Data Stream; Primetime programs on broadcast/cable (1/1/19 – 12/29/19); P2+; Excludes programs with fewer than 5 telecasts and duration under 25 mins.
#1 in Reaching US Hispanic Audiences
Nielsen, L+SD, unduplicated audience cume 6/14/18-7/15/18 based on 6 minute qualifier.
Stanley Cup Finals
Nielsen; Live Data Stream; 2019 NHL Playoffs/Finals on NBC/NBCSN/CNBC/USA
People’s Choice Awards
Nielsen. L+SD Data. E! People’s Choice Awards coverage (11/10/19, Sunday): Live From the Red Carpet: People’s Choice Awards (7p-9p) & People’s Choice Awards (9p-11p). Compared to E! 2018 Live From the Red Carpet: People’s Choice Awards (11/11/18, Sunday) 7p-9p & E! 2018 People’s Choice Awards (11/11/18, Sunday) 9p-11p. Imps (000). (3) Ranked among all measured ad-supported cable networks. Imps (000).
#1 Spanish Language Network in Primetime on the Night of the Show (A18-49 & P2+)
Nielsen, C3, All SL Nets, 4/25/19, 8-11pm.
WC Russia Most Tweeted Sporting Event of 2018
Twitter, Nielsen Social
#1 for Social Engagements on Awards Day
Source: (1) TV Rocs. C3. 5/28/18-/26/19. NBCU Programs (Awards, Red Carpet, LRC, Premios) excludes repeats. Total Day. Program duration. (2) Nielsen Social Guide. 9/24/18-/26/19. Linear. Facebook, Twitter, Instagram. Total Interactions ranked – by episode or program. Specific dayparts/genre where noted.
Latin AMAs: #1 Most Social Program of the Day Regardless of Language
Nielsen Social Content Ratings, US Only, Latin Billboards 4/25/19 (ranked by linear program-level interactions)
Our live events out-deliver all competitive primetime
Phoenix TVBE. CY 2018. Broadcast and Cable. P18+. NBCU Live defined as: American Music Awards, Winter Olympics, Premios Billboard, Latin AMAs, People’s Choice Awards, Golden Globes.
Sports Search Engagment
EDO: average of NBC measured campaigns, Jun 18 – Jun 19; SEV = total incremental volume of people searching in five minutes following ads airing on NBC Sports vs. same brand broadcast averages.