This social buzz is already surrounding the new originals coming to Peacock. At its recent Investor Day, NBCU and Peacock announced upcoming content with talent such as Tina Fey, Mindy Kaling, Mike Schur, Kevin Hart, Sam Esmail, Emmy Rossum, Christian Slater, Jamie Dornan, and more, plus reboots of famous titles like Punky Brewster, Battlestar Gallactica, and Saved By The Bell. These announcements have already begun to drive social conversation.
BEYOND CONVERSATION ARE EXPERIENCES
Viewers’ passion for our content now goes beyond social. Our viewers are so invested in our shows and their characters that they actively look to experience more of it beyond the TV screen. This desire has sparked the development of new outlets for fans to absorb more of their favorite content. This includes in-depth podcasts, behind-the-scenes Instagram stories, show recaps, YouTube clips of their favorite moments, and more.
“We recognize in today’s world, having the opportunity to transcend screens to bring consumers experiential and bring our marketers into this is a really unbelievable opportunity for all of us,”
-Laura Molen, President of Advertising Sales and Partnerships.
Fans have also created a demand for real-life experiences. The rousing success of live events like Bravocon, Premier League FanFest, ComicCon, and CrimeCon have spurred additional events such as the upcoming LatinFest, Peacock Live!, and Hoda and Jenna in front of a live audience. As the demand for events continues to expand, viewers will discover all-new ways to experience their favorite shows.