The Power of NBCU

+19%

greater brand love for NBCU content than other media brands in the marketplace.

+20%

NBCU’s IP creates higher emotional engagement compared to other media.

+22%

higher emotional engagement among viewers for auto advertising on NBCU

+21%

higher emotional engagement among viewers for entertainment advertising on NBCU

+21%

higher emotional engagement among viewers for technology advertising on NBCU

+53%

sponsorships generate higher brand recall across NBCU networks.

+30%

sponsorships are more memorable across NBCU networks.