Prime Pod

Scripted Commercial Launch

Combining scale with specificity, creates endless possibilities. And over the past few years, we’ve developed a suite of commercial innovations to help brands tell their unique story alongside our stories. From the uninterrupted single stage of a Prime Pod, to the interconnected screens of Interactive Picture-in-Picture, to the seamless integration of a Scripted Commercial Launch, and so much more. We are also excited to announce all new ad formats and solutions to create a viewing experience audiences will engage with and enjoy including:  Picture-in-Picture 2.0, which takes the viewer into the second screen with AR like never before; ShoppableTV, a reinvented shopping experience combing e-commerce and the reach and scale of TV; Talent as Influencers, NBCU talent acting as influencers on behalf of brands; and Must Hear TV where we use iconic brand sounds to capture viewers attentions while fading out of programming. 

Four decades of SNL has taught us the value of a diverse, talented, collaborative writers room. We’re lucky to have the best storytellers and creators in the business on our air, and to be home to IP that matters. And we can help you connect with our company’s writers, producers and iconic IP, so together you can create a writers room, a new production team, and ultimately, the best version of your vision. Already, we’ve celebrated successful partnerships with many creative agencies on everything from extensive creative campaigns to Super Bowl spots—and there’s a lot more we can accomplish together.

Technology will never be a substitute for creativity, but it can supercharge it. We’ve developed advanced targeting to engage with the right consumers on any screen. Plus, we’re now using AI technology to help brands place advertisements down to the scene level. Our proprietary AI solution is now scaled across our full portfolio and we’ve added over 15,000 scripts and closed captioning files to help identify the themes and sentiments of every scene. With your script in hand, we can find the perfect pairing for your creative’s message, or help you ride the right emotional wave to capture your audience’s attention. And as we produce more content, this tool will become even more effective. Just imagine telling the story of your newest mascara right after the Kardashians apply theirs, or serving up audiences your newest menu item right after they’ve enjoyed an appetizer on Top Chef. When it comes to amplifying creativity through context, we know how to make it work for everyone.

We’re going beyond identifying impactful moments, to creating moments of instant impact. New experiences like ShoppableTV combine the engagement of TV with the immediacy of mobile commerce. Audiences can now buy products during their favorite shows and sporting events, and we can prove your creative’s direct impact on sales within minutes. Remember, almost everyone in the U.S. engages with our content, so by uniting the best creative and the best content, 300 million people can be instantly inspired to purchase in real time. Most recently, NBC and Lacoste partnered for the first ever execution of ShoppableTV during the 2019 French Open where we drove our on-air viewers directly to Lacoste’s website to shop immediately.

Good creative is good for business. That’s why we want to give you the best insights to demonstrate the impact of your creative in any boardroom. When we build viewing experiences with fewer, better, more relevant ads, our audiences enjoy those commercials more, they pay more attention, and your creative breaks through. On top of that, companies see the value of their investment and improved performance across every metric. Not only are we building solutions to help your work break through, we measure what matters to show how the best creative can send products flying off shelves, and stock prices flying.