The challenge
Getting people to the theaters while competing with both streaming entertainment and overly marketed blockbuster films.
Niche films face stiff competition for consumer attention against both streaming’s convenience and blockbuster films with built in awareness and/or infinitely more marketing resources.
The insight
People generally prefer ease and convenience.
There are a variety of reasons that prompt people to invest their time and money into different entertainment outlets. Whether it’s streaming at home or going to a theater, convenience can be the difference between converting one’s attention into part of the audience
The solution
Inspire shoppers to purchase a ticket in the moment
Engagement and Pause Ads featuring a QR code make it possible for an interested consumer to purchase a ticket to a movie right away after seeing the advertisement. The Shoppable TV Engagement and Pause Ads for four niche movies (Elvis (Warner Brothers), Bob’s Burger (Disney), The King’s Man (Disney), West Side Story (Disney)) ran across programming on Peacock.
