The challenge
Getting people to the theaters instead of streaming at home while launching a new IP / next film in a franchise.
After the pandemic and the surge in streaming capabilities, movie watchers are comfortable watching new releases at home instead of going to their local theater to see the next big blockbuster.
The insight
People generally prefer ease and convenience.
The world of streaming has provided viewers with a quick way to watch the newest content. However, the magic and fun of going to see a new movie on the big screen is not lost on many – convenience can only create an easier pipeline for those excited consumers in their journey to purchasing a ticket.
The solution
Inspire shoppers to purchase a ticket in the moment
Engagement and Pause Ads featuring a QR code make it possible for an interested consumer to purchase a ticket to a movie right away after seeing the advertisement. The Shoppable TV Engagement and Pause Ads for four blockbuster movies (Batman (Warner Brothers), Encanto (Disney), Fantastic Beasts (Warner Brothers), Jurassic World (Universal Pictures) ran across programming on Peacock.
