The challenge
A leading quick service restaurant (QSR) chain wanted to drive app downloads, registration, and purchase for their ordering platform.
The solution
We partnered with the client to run a campaign across our premium streaming portfolio, with always-on attribution against key client objectives, including app installs, registrations, and purchases.
The results
We drove app installs, registrations, and purchases for a leading QSR chain.
Tracking against KPIs
3%app install conversion
79%registration conversion
37%purchase conversion
Return on ad spend
$9.00In sales for every $1 spent on NBCU campaign
