The challenge
A major movie studio wanted to drive ticket sales and lower the cost per acquisition for the latest film release in a popular action franchise.
The solution
Leveraging Peacock Ad Manager, our new self-service ad buying platform that’s currently in Beta, we partnered with the client to run a campaign across our premium streaming portfolio with 1st-party targeting to reach moviegoers and fans of the advertised franchise and always-on tracking against key client objectives, including leads generated, tickets sold, and cost per acquisition (CPA).
The results
We drove ticket sales and lowered CPA for a major movie studio
Tracking against KPIs
120K leads generated
96Ktickets sold
75%lower cost per acquisition
Return on ad spend
$5.91 in sales for every $1 spent on NBCU Campaign
