The challenge
A digitally native, ethically sourced jewelry company, wanted to break into CTV to increase lead generation and purchases for their brand.
The solution
Leveraging Peacock Ad Manager, our new self-service ad buying platform that’s currently in Beta, we partnered with the client to run a campaign across our premium streaming portfolio, with always-on tracking against key client objectives, including add-to-cart, leads generated, and completed purchases.
The results
We drove lead generation and purchase conversion for a DTC jewelry brand
Tracking against KPIs
88Kadds to cart
65Kleads generated
16Kcompleted purchases
Return on ad spend
$34.89 in incremental sales for every $1 spent on NBCU Campaign
