The challenge
A DTC lifestyle membership brand wanted to drive lead generation and signups for their subscription services.
The solution
Leveraging Peacock Ad Manager our new self-service ad buying platform that’s currently in Beta, we partnered with the client to run a campaign across our premium streaming portfolio, with always-on tracking against key client objectives, including lead generation and subscription signups.
The results
We drove lead generation and signups for a DTC lifestyle membership.
Tracking against their KPIs
6Kleads generated
1.4Kmembership signups
Return on ad spend
$4.04in sales for every $1 spent on NBCU campaign
