We partnered with the client to test two campaigns at the same spend level to compare the effectiveness of a One Platform Total Audience campaign optimized against a strategic audience vs. a general market campaign using traditional demographics. We partnered with EDO and IQVIA to measure performance.
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Audience Source: Linear – Nielsen L7 Total Day P2+ Avg Monthly Reach, Digital – Comscore VMX/MMX, Comscore CTV Intelligence Custom Reporting, Nielsen Streaming Platform Ratings, Anzu Analytics, Meta includes non-video, Roku based on Roku Device Usage, P2+ Avg Monthly Reach, Jan’23-Dec’23.