The challenge
A leading luxury resort group wanted to leverage streaming media to drive traffic to their website.
The solution
We partnered with the client to run an addressable campaign delivered to custom Mastercard “Luxury Hotel & Resort Travelers” segment, followed by a custom Data Plus Math study to measure the impact of the campaign.
The results
Site visitation lift
+24% lift in visitation to the advertiser’s website
+35% lift in unique visitors to the advertiser’s website
Page visitation lift across the site
+50% lift in visitation to the advertiser’s homepage
+56%lift in visitation to property search pages
+27%lift in visitation to resort booking pages
+42%lift in visitation to special offers pages
+34%lift in visitation to resort + flight booking pages
+19%lift in visitation to resort-only booking pages
