The challenge
As the holidays approached, the grocery retailer ALDI wanted to raise brand awareness, emphasizing its quality selection of groceries at affordable prices, especially during the holiday season.
The solution
A custom listicle featuring ALDI recipes for popular Thanksgiving fare included links to ingredients on ALDI.com that were included in the grocer’s seasonal discounts. The recipes provided an engaging and inspiring way to encourage TODAY.com readers to shop ALDI.
The strategy
The listicle was promoted across TODAY.com via native touts and an animated Stories Unit as part of a brand awareness marketing strategy. A content teaser was posted to TODAY’s Facebook handle and amplified to the ALDI target audience, maximizing branded content reach.
The results
ALDI’s campaign successfully drove strong audience interaction and high traffic volumes to both the branded content and ALDI’s site.
Learn more about how partnering with NBCUniversal can drive impact for your brand.
