The challenge
A technology provider wanted to drive viewers to their website and had two creatives they wanted to test to see which message would drive the most visitation to their website.
The solution
We partnered with the client to run a campaign across our premium streaming portfolio, NBC Spot On, with ads running on Peacock, NBCUniversal, and BOOST, geo-targeted to the top 50 markets. The campaign was targeted to Business Executives, IT Professionals, and C-Suite with an attribution study to validate their media buy.
The results
Strategic audience targeting, and informative creative, resulted in an exceptionally strong conversion rate.
283Kattributed web visits
4.0%average conversion rate
4.8%highest conversion rate achieved on week 6
51%of responses came from viewers who saw the ad on CTV
52%of responses came within the first two days after the ad was serve
Learn more about how partnering with NBCU Local can drive impact for your brand.
