Case Studies: NBCU Local
Geo-targeted Foot Traffic Attribution + Chicken QSR
The challenge
A national chicken quick service restaurant (QSR) chain wanted to increase traffic to its restaurant locations and purchases on site through the use of local media channels.
The solution
We partnered with the client to run a geo-targeted campaign to nearly 70 DMAs across our premium streaming portfolio, NBC Spot On. The campaign was targeted to adults 18-49 and chicken QSR diners, with ads running across Peacock, NBCUniversal, + BOOST. A foot traffic study was employed to measure visits to the QSR and conversion rate.
The results
Exposure on NBCU’s premium content drove increased in-store traffic to the chicken QSR.
186Ktotal exposed store visits (14-day conversion window)
1.8%conversion rate
$3.52campaign cost per attributed visit
$2.4Msales revenue (4X ROAS)
15.4%behavioral lift (exposed CVR / unexposed CVR)
Learn more about how partnering with NBCU Local can drive impact for your brand.
