The challenge
Drive awareness & consideration for Maybelline among fashion and beauty minded gamers in Germany.
The solution
Align Maybelline with first-to-market opportunity within a predominantly female-centric game with a 2-week game takeover.
Scan the QR code below for a video showcasing the 2-week game takeover.
The results
Upper funnel awareness among frequent gamers in Germany
+83%lift in unaided brand awareness
+20%lift in ad recall
Purchase intent & brand affinity among frequent gamers in Germany
16% agreed Maybelline makes excellent-quality products
+28%lift in purchase intent
Brand favorability among key demographic
86%of female respondents were favorable of the brand
4 in 5A18-34 had a positive opinion of Maybelline
