The challenge
Reach new and engaged audience who want to participate in betting by driving site & app conversion.
The solution
We partnered with the client to run an in-game display campaign
delivered across Anzu’s in-game advertising platform.
The results
Overall results
2.6xhigher overall conversion rate to client website or app vs. NBCU campaign norm
App conversion
Visits to the app contributed the majority of post-exposure conversions
1.6%app conversion
4xhigher app conversion vs. NBCU campaign norms
0.42%placed a bet, indicating Anzu reengages users to take action in the app
Site conversion
New engagers visited the website for more information and to sign up
0.24%website conversion
~1 in 3website visitors signed up (0.09% of 0.24%)
