Reimagining the commercial environment to better engage consumers and increase ad effectiveness for marketers
RAISING THE BAR
A commercial experience that keeps the consumer engaged and brings audiences closer to brands. We are setting the new standard for engaging consumers by reinventing the environment and experience of the commercial space. From cutting clutter and time with our Prime Pods to our Commercial Innovation initiative that leverages new technology and creative solutions to blur the lines between content and advertising, NBCU is making bold moves to reinvent what the commercial is for the consumer to increase effectiveness for marketers.