Your ad, paired with our content, in the best context, powered by AI
WHAT IT IS
AdSmart Context, NBCUniversal’s contextual alignment platform for linear TV, uses proprietary artificial intelligence to identify all of the contextual moments that match your brand’s message. The platform ensures not just that your brand’s advertising is aligned with the right show but that it runs adjacent to highly relevant scenes across our national TV programming.
This means your message reaches audiences at scale within the NBCU shows they love and through an organic viewing experience that keeps them engaged with your brand.
KEY SUCCESSES & LEARNINGS
As part of our ongoing commitment to improve consumer experiences and help brands build meaningful connections through those experiences, we built AdSmart Context to drive significant lift across key brand metrics: brand recall, ad recall, and ad favorability.
We’re running a few contextually aligned campaigns now. Check back soon for results!
HOW IT WORKS
