May 6, 2019 | New York, New York
NBCUniversal announced today the launch of ShoppableTV. The new, seamless shopping experience gives viewers the opportunity to purchase products within the organic environment of their favorite TV show. This revolutionary capability redefines the purchase funnel for NBCUniversal partners, and allows viewers to shop in an innovative way. This is the first time this technology will be used on national television to activate direct sales.
ShoppableTV is the next step in NBCUniversal’s larger strategy to improve the commercial experience by creating a frictionless commerce opportunity. To activate ShoppableTV, during NBCUniversal programming, viewers will be alerted to hold their phone cameras up to the screen during an “On-Air Shoppable Moment.” Then, they will be taken directly to a marketer’s site for purchase. Many NBCUniversal networks plan to participate in ShoppableTV over the coming months including NBC, NBC Sports, Telemundo, Bravo, E!, CNBC Prime, and USA Network.
“With ShoppableTV, NBCUniversal is transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience,” said Josh Feldman, Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal. “By pairing brands with our premium content, owning every stage of the purchase funnel and removing the barriers consumers traditionally encounter between seeing a product and making a purchase, we’re giving marketers a direct sales channel to millions of viewers across the country.”
Read more about ShoppableTV from Adweek.