Brand Lift Study + Kopiko

The challenge

Kopiko, an Indonesian based candy brand, set out to promote its coffee candy to the Hispanic consumer base in the US market, aiming to increase brand awareness and drive sales.

The solution

Kopiko tapped into the credibility and reach of Telemundo’s talent and unscripted content to create a compelling custom spot helping educate Hispanic consumers and bring mass awareness of its candy – positioning it as the real pocket coffee, that keeps you awake – anytime, anywhere!