What does this mean for your brand?
Before changing your media mix across channels, make sure you have evaluated the efficacy of each channel relative to all channels you have in your media plan. Advertising in premium video across platforms provides superior ROI compared to short-form video and paid social.
Pair your brand to NBCU’s premium video content to optimize for better consideration and purchase intent.
See how you can reach across NBCU’s portfolio through our Symphony approach.