The Industry’s First Cross-Platform Unified Advertising Metric
With consumer viewing behavior shifting across platforms, we can no longer afford to use inconsistent, incomplete means of measurement. We’re going beyond legacy metrics to deliver clients the most comprehensive representation of their ad exposures within full episodes of shows across all screens.
“WE ARE GUARANTEEING THAT CAMPAIGNS RUNNING AROUND NBCUNIVERSAL CONTENT, REGARDLESS OF PLATFORM, ARE REACHING TRUE, VALUABLE AUDIENCES AT SCALE.”
– Linda Yaccarino, Chairman, Advertising & Client Partnerships, NBCUniversal
We’re introducing CFlight, the industry’s first cross-platform unified advertising metric. That means one plan, one currency, one guarantee across every viewing platform.
Here’s what you need to know:
MEASURES ACROSS ALL SCREENS
CFlight measures linear and digital platforms, incorporating all live, on-demand and time-shifted commercial impressions, while using the best measurement by platform including Nielsen, comScore, Moat and others
IMPLEMENTS A UNIFORM IMPRESSIONS-BASED METRIC
CFlight is based on a composite score developed from independent, third party sources to equate linear and digital media viewing
ONLY COUNTS DIGITAL IMPRESSIONS VIEWED TO COMPLETION
CFlight raises the bar for the industry as the first cross-platform unified advertising metric to only count digital impressions when viewed to completion, directly addressing marketers’ objective of holding digital to the same high standards that television currently delivers on
PROVIDES CO-VIEWING ON OTT MEASUREMENT-ENABLED PLATFORMS
CFlight includes NBCUniversal’s apps on Roku and NBCU’s content on Hulu. OTT now represents one third of NBCU’s long-form digital video consumption. Additionally, as the shift in video consumption continues, NBCUniversal is committed to working with measurement partners and publishers to drive future innovation around delivering an accurate cross-platform measurement solution for the industry
CREATES CONSISTENT POST-CAMPAIGN REPORTING
CFlight metrics combine both linear and digital delivery across all platforms
This effort will enable marketers and agencies to plan and buy across all video, regardless of platform or format; as well as address the shift in consumption of our content across multiple platforms. NBCUniversal is going beyond to bring meaning to measurement. For more on how NBCUniversal is going beyond, check out the Reimagined Commercial Experience below.