Peacock Prime Pod

Decreases commercial time and clutter to create a better viewing environment for consumers that will increase ad effectiveness for marketers

WHAT IT IS

In an effort to bring audiences a better viewing experience and provide marketers more effective advertising opportunities, NBCU launched the Prime Pod in 2018. The Prime Pod is a :60, standalone commercial pod that has proven successful in allowing our clients cut through the clutter and hold viewers’ attention. We’ve since made the Prime Pod our foundational ad experience on Peacock, and it is a key element in creating the lightest ad load in streaming and a premium, effective environment for our clients.

KEY SUCCESSES & LEARNINGS

PRIME PODS DRIVE INCREASED VIEWER ENGAGEMENT AND GREATER IMPACT FOR BRANDS [1]

+26%

• Lift in
• Unaided
• Recall

+8%

• Lift in
• Follow-Up
• Interest

+9%

• Lift in
• Purchase
• Condideration

+8%

• Lift in
• Purchase
• Intent

Peacock’s ‘All Prime Pod’ format remains the lowest ad load in the market. Through qualitative research, we found that prime pods drive audience engagement and efficacy. Viewers are also more highly engaged with the ads and the content during Prime Pods, resulting in a halo effect for brands.