Retail

The essential guide to Retail trends, media insights, and NBCU's solutions for driving business and brand impact.

The latest trends, spend intelligence, and NBCU opportunities specific to the Retail category.

Proprietary NBCU insights on Back to School, as well as BTS-customized product & marketing slides to help our partners win shoppers over this season.

Winning this Holiday SeasonProprietary NBCU insights around expected consumer shopping and media behaviors, as well as recommended media strategies for this pivotal holiday season.

Principles on how to create compelling content, ways brands are executing entertainment-led marketing, and how NBCU is the ideal partner to help create and scale entertaining ads.

For generations, enduring brands have weathered wars, recessions, social movements, and global crises. Their longevity isn’t luck; it’s the result of intentional design. This deck outlines four core attributes that mark a resilient brand and show how three brands – Pepsi, Chili’s, and Samsung – have strengthened these attributes to endure through brand crises and come back stronger than ever with the aid of NBCU.

Retail Case Studies