Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversal’s portfolio
RAISING THE BAR
The breadth and depth of NBCU’s portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms.
For our partners, we’re setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio.
This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways.
Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through:
- AdSmart advanced audience targeting to reach custom audience segments based on consumer behavior
- Age and gender demo targeting to achieve broad reach aggregated at scale (coming soon!)
Check out some examples of key audience segments we can help you reach.
With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. These solutions include:
- AdSmart contextual alignment that matches your brand creative with relevant scenes across our linear TV programming
Reaching audiences at scale means aggregating viewers across the portfolio AND across screens.
As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. NBCU’s portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content.
The NBCU portfolio reaches 226 million adults every month—that’s 93% of America. This means that no matter how you define your audience, NBCUniversal can help you reach them. Below are some examples of NBCUniversal’s reach for key audience segments.
Click to Reveal More
