The first scalable linear shopping experience, giving our fans the opportunity to purchase exclusive items from their favorite stars and shows from the convenience of their couch. When paired with TV viewing, new technology opens up a world of possibilities, easily driving viewers from the couch to a marketers site. Read the latest on ShoppableTV here.
- For marketers: Drives direct to purchase and deepens the consumer connection by uniquely involving our talent and shows
- For viewers: Facilitate their path to purchase at the moment of inspiration
Blended In-Show Open
This custom open seamlessly integrates a brand into the opening visuals of a show. Show opens are an integral part of the program fans are watching. They are loved as their own fun, engaging prelude to what’s to come.
- For marketers: Client’s Brands are front-row-center within premium content
- For viewers: Enhanced viewing experience as we build excitement for their favorite shows
Picture in Picture 2.0
We are enhancing the Picture in Picture experience by adding interconnected screen content.
- For marketers: Unexpected ways to share their brand message with our fans
- For viewers: Fun, interactive, visual experiences paired with favorite show content
Attach your brand to the curated, multi-platform storytelling ignited on our social platforms when good news breaks. Consumers turn to our news outlets as the voice of authority on what’s trending and we bring our advertising partners in on the action.
- For marketers: Clients become the conduit to tell the stories everyone is talking about
- For viewers: Get more good news throughout their day on platforms they trust
Must Hear TV
To help your brand stand out even more, we’ve created an Auditory Commercial Pod to uniquely capture our viewer’s attention.
- For marketers: Clients message breaks through as they capture viewers attention in a new and relevant way
- For viewers: Tapping into the listen-first, podcast phenomenon, fans are treated with a unique, lean-forward experience
Talent as Influencers
Link your brand to NBCU talent to create an emotional connection for your brand with our fans.
- For marketers: Brand message will resonate with our fans when authentically told through the voice of their favorite stars
- For viewers: More exposure to the talent they love