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Putting the Store in Stories:
NBCUniversal Unveils One Platform Commerce
PayPal’s Payments Platform to Fuel the Commerce Experience
November 9, 2020 | Authored By
Our audiences have created an all-screen commerce world. Far more than a transaction, they want a full experience—and far more than a store, they want a story. So NBCUniversal is following their lead, and across our entire platform, our audiences are about to find brand new ways to shop.
We’re always looking to make our content more engaging. So now we’ll combine shopping experiences audiences crave with the stories they love — moving consumers from inspiration to action. To do so, we’re partnering with some of the biggest and most trusted names in commerce and creating innovative avenues for our fans to engage.
Today, we’re excited to announce an expansive partnership with PayPal, which will help transform our entire One Platform into a dynamic destination for both content and commerce. PayPal’s payments platform will help power our brand new One Platform Commerce network with a payment solution that helps audiences shop our stories safely and seamlessly.
We know audiences want to engage with these kinds of content and commerce initiatives. And we see it every single day. Almost every person across the country connects with the NBCUniversal platform and all of those audiences are also consumers. Overwhelmingly, they enjoy these content experiences, and want to engage repeatedly. They’re interested in the products we feature, and they’re making more purchases than the e-commerce industry average.
- Higher Conversion Rate vs
- The Industry Standard
- Interaction Rates on
- Digital Shoppable Videos
- Enjoyed Interacting with
- Shoppable Segments
One Platform Commerce, combined with PayPal’s payments platform, is a powerful combination. We’ll connect the most committed audiences to the best curated products through the most engaging experiences.
Simply put, it’s the next era of content and commerce.
UNVEILING ONE PLATFORM COMMERCE @ NBCU
These retailers will now sit alongside all of our NBCUniversal brands. Just last month,
we rolled out One Platform Commerce with Shop Telemundo, connecting 91% of adult Hispanics with the products they love. Now, we’re scaling across the entire NBCUniversal One Platform™ with Bravo, E!, SYFY and more.
Think of it this way: If NBCUniversal Checkout is the commerce engine behind our One Platform, this retail partner network is the fuel, offering all kinds of brands—including those that don’t normally advertise on television—NBCUniversal’s depth and scale. In fact, 94 percent of brands featured in One Platform Commerce have never advertised on television before.
These brands will now have the support of the best creative and talent in the business, many of whom are also entrepreneurs themselves. As One Platform Commerce expands, we’ll continue to open up new avenues for partnership with talent brands—giving fans new ways to connect with the icons and influencers they love.
BRINGING ONE PLATFORM COMMERCE @ NBCU TO LIFE WITH PAYPAL
It’s one thing to build a retail partner network. It’s another to build a simple, seamless, secure shopping experience. That takes partnership—which is why we’re so excited to build One Platform Commerce in collaboration with PayPal, using their innovative technology to supercharge this initiative.
To start, PayPal is helping to ensure that this year’s unusual holiday experience will be an unforgettable one. Consumers will soon be delighted by shoppable gift guides featured online on Bravo, E!, NBC Sports, SYFY WIRE, Telemundo, and TODAY, and ShoppableTV segments during LatinX Now, Un Nuevo Dia, En Casa con Telemundo, SYFY, and E!’s Daily Pop and more.
And every time these viewers shop our stories, or fall in love with a product from one of our retail partners, their purchase will be powered by PayPal’s commerce technology.
With PayPal, we’re able to provide consumers a marketplace with unmatched scale—and a seamless shopping experience that’s secure. Across linear, digital, social, branded, and editorial content in both English and Spanish, audiences can shop more stories than ever before, all with PayPal’s trusted payment solutions—and all just in time for the holiday season.
“As we approach a holiday season unlike any other, we expect the shift to digital commerce to continue to grow,” said Jill Cress, VP of Consumer Marketing at PayPal. “Since the pandemic started, PayPal has seen an 85% increase in purchases of beauty and personal care items and a 32% increase in items like clothing, shoes and jewelry in the U.S.[1] As some of the most gifted categories during the holiday, we are excited to partner with NBCUniversal to help consumers access these products on their new marketplace through a simple, secure and seamless experience.”
All people engage in commerce. Now, with One Platform Commerce, and in partnership with PayPal, NBCUniversal is creating experiences that ensure consumers are engaged by commerce. By converging unexpected, energizing experiences with a premium brand-safe environment, we’re not only changing the way our company does business: we’re creating a blueprint for the entire industry to follow.
SOURCE: Insights derived from PayPal internal data U.S., growth in transactions between April 2020 vs. Jan. 2020.
