Fred Armisen, Neal Arthur, Julia Boorstin, D-Nice, Tina Fey, Dan Fogelman, Ghetto Film School, Zuri Hall, Shelley Haus, Ego Nwodim, Christian Siriano, and More Join Virtual Summit Highlighting Transformative Power of Creativity
Event Culminates in Exclusive Screening of “30 Rock: A One-Time Special”
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REMOTE WORKSPACES EVERYWHERE — July 9, 2020 — Today, NBCUniversal announced that it will host the company’s first-annual NBCUniversal Creativity Summit, which will take place virtually on Thursday, July 16. Fred Armisen, Neal Arthur, Julia Boorstin, D-Nice, Tina Fey, Dan Fogelman, Ghetto Film School, Zuri Hall, Shelley Haus, Ego Nwodim, Christian Siriano and other top creatives in the media, marketing and entertainment industries will come together to start conversations about how creativity can be a vehicle for transformation, and explore more ways for businesses to open up creative insights and resources. The summit will culminate with an early, exclusive screening of NBCUniversal’s primetime Upfront event, “30 Rock: A One-Time Special,” ahead of its premiere on NBC that evening at 8/7c.
“The last year has accelerated transformation across every aspect of society, and challenged our industry to rethink everything: from the stories we tell, to the Platform we offer, to the Upfront show we produce, to how we work together,” said Josh Feldman, Executive Vice President, Head of Marketing & Advertising Creative at NBCUniversal. “We believe that creativity is a vehicle for transformation, and this Summit will be a unique opportunity to join forces across the creative community and reimagine our content, technology, partnerships, and our entire world for the better.”
The NBCUniversal Creativity Summit will begin at 1:30pm ET on Thursday, July 16th. The event will cast a spotlight on different aspects of creativity, take deep-dives into the creative process, and discuss the future of creativity in the context of world events, the impact on marketing and content, and more.
NBCUniversal’s Creativity Summit will feature:
CREATIVITY IN 2020 & BEYOND — Today’s creative luminaries talk about their process, how they connect with fans in their medium in response to world events, and how this year has shaped their view on the future. Wieden + Kennedy Managing Director and Chairman of Ghetto Film School, Neal Arthur; DJ, Photographer, Philanthropist, and CEO of BrandNice D-Nice; Saturday Night Live star Ego Nwodim; and fashion designer and Bravo’s Project Runway Mentor Christian Siriano join this panel, moderated by Emmy Award-winning TV host from Access Hollywood and NBC’s American Ninja Warrior, Zuri Hall.
CONVERSATIONS & COLLABORATION: CMOs MEET CCOs — Hear how agency and brand power duos have collaborated to adapt their work, creative and communications strategy today to position their brands for the future. Ulta Beauty CMO Shelley Haus will join fellow marketing and creative leaders in this discussion, moderated by Julia Boorstin, CNBC’s Senior Media and Entertainment Correspondent.
GOING TO THERE: BEHIND-THE-SCENES OF “30 ROCK: A ONE-TIME SPECIAL” — The stars and creative masterminds behind “30 Rock: A One-Time Special,”including Executive Producers Tina Fey and Robert Carlock and Director Oz Rodriguez, will share their creative process in making an upfront show that puts the funny in business, all leading up to a preview screening of the special for attendees.
CUSTOM CONTENT BREAKS — Throughout the program, special content breaks will provide brief spotlights on different aspects of the creative process, including:
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- This is Us creator Dan Fogelman on creativity on and off set;
- Actor and comedian Fred Armisen on his particular approach to creativity;
- Award-winning non-profit Ghetto Film School showcasing the next generation of storytellers;
- And an animated look at the tools and resources NBCUniversal’s Creative Partnerships team has opened up to the creative community.
