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New Technology from Salesforce Will Help Operationalize One Platform Team Structure to Benefit Clients and Agencies;
Artificial Intelligence Will Enhance CRM and
Marketplace Insights Delivery;
Provides Teams With New Tools for Collaboration and Reporting
REMOTE WORKSPACES EVERYWHERE — December 1, 2020 — Today, NBCUniversal’s Advertising and Partnerships division announced an expanded partnership with Salesforce, (NYSE: CRM), the global leader in CRM, adding more technology integrations to provide a single source of truth for its multi-billion dollar advertising sales business. Since announcing One Platform in January, NBCUniversal has radically transformed its culture and operations to future-proof its business, with the goal of becoming the most mobile sales team in the industry.
The Salesforce partnership will democratize resources from insights to product knowledge, as well as provide new options to help teams collaborate. NBCUniversal’s team will offer client and agency partners increased efficiency and transparency by investing in the following new technologies:
- To further increase productivity, NBCUniversal will begin leveraging a range of Salesforce’s best-in-class organizational tools, including Quip, Inbox and Chatter.
- To cleanly and efficiently manage data inside of Salesforce, NBCUniversal will activate Datoroma as a back-end solution.
- To enhance client engagement and support the Insights and Measurement team, NBCUniversal will tap Einstein, Salesforce’s artificial intelligence tool, giving employees even more marketplace insight to better deliver proactive recommendations. Tableau will showcase new insights delivered through Einstein. Separately, Pardot will provide measurement and metrics around marketing engagement.
- To provide hands-on training, Salesforce Professional Services will partner with NBCUniversal to help realize the strength of their technology to achieve an incredible vision for the future of advertising. NBCUniversal will also use myTrailhead, empowering employees with step-by-step guidance on how to use the new technology.
With more information to optimize across One Platform, and unrivaled insights on linear and digital, the sales team can more easily provide a detailed 360-degree view of all its digital channels and media properties — from news and entertainment to lifestyle and Spanish-language brands.
Real-time access to more information will provide NBCUniversal’s partners an open, accountable structure, helping to tailor solutions and campaigns, understand audiences, and measure impact. For more information about NBCUniversal’s recent investments in training, development and the future of work, click here.
“We all share the responsibility for transforming our industries and our society—and that starts inside our own companies. With Salesforce, we’re building a unified information source to reimagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results for our customers.”
Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal
