Introducing HALLOWEEN FANDEMONIUM, an all-new partnership between NBCUniversal, Peacock, and Universal Destinations & Experiences that celebrates and rewards fans during this favorite time of the year.
NBCU’s unparalleled characters, stories, and creators already engage fans across all touchpoints; FANDEMONIUM brings it all together to super-serve fans and provide an avenue for brands to reach those audiences authentically. From candy and costumes to horrors and haunts, we celebrate Halloween from every angle. Nobody owns October like NBCU.
Key dates:
September – October 2024
Audience Value
Halloween is one of the most beloved holidays across all audiences, and a largely untapped market for advertisers.
70%
of consumers celebrate Halloween
Record-breaking
$12.2B
Total Halloween sales in 2023 (avg. of $100 per household)
Impact & Environment
With Halloween-related programming, stunts, and tentpoles across NBCU linear, digital, streaming, social, experiential, metaverse, and more, Fandemonium offers your brand the opportunity to customize a platform-diverse campaign that makes the most sense for your message and target audience.
FANDEMONIUM
brings a projected
125M+
impressions for your brand across the NBCU portfolio
Following our successful 2022 Halloween in Hollywood special
65%
of fans said “NBCU is the place to go for the best authentic Halloween content.”
Source:
Source: MindProber Survey Data, P18+, Halloween In Hollywood special on NBC (10/1/22) and on Peacock (through 10/31/22); top 2 box agree
