Bravo continues to captivate audiences & transcend beyond the TV screen to meet the demand for MORE with a premium unscripted content formula that activates fans across the Bravo-verse.
Through diverse personalities, aspirational lifestyles, immersive experiences, engaging storytelling, impactful integrations & viral, OMG moments Bravo reaches its fiercely loyal audience year round & across platforms, building to the multi-platform culmination of ALL. THINGS. BRAVO – BravoCon!
Audience Value
Reach a quality audience who is affluent, engaged, and watching across all screens.
Nearly
1B hrs
STD across all streaming platforms, +67% YOY
_
$1.8T
average dollars spent in the US annually by Bravo viewers
_
51%
of Bravo’s primetime audience has a $100K+ HHI
Source:
Avg Dollars Spent: 2023 MRI-Simmons Spring Doublebase USA weighted to Population (000) – Base: All (P18+). Bravo based on any watching in the past 30 days Bravo or Bravo online or Bravo on demand. Expenditures based on definition file totals. U.S. HH expenditures based on U.S. Bureau of Labor Statistics Expenditure Survey (https://www.bls.gov/cex/). U.S. HH’s based on U.S. Census Bureau.
Affluent: Nielsen (12/26/22-12/31/23), C3 data. Median Age, Male/Female Skew and multicultural based on P2+, Median HHI based on household, home ownership and education based on P18+
Peacock & Digital: NBCU DAVD total hours YTD (1/1/2023-12/17/23) vs Prior Year (1/1/23-3/6/22). VOD only, includes FEP and short form.
Competition
#1
most loyal cable audience, 2023TD
#1
cable network for reality program social engagements (more than 1 in 4 social interactions are Bravo-related)
7 of the 10
top cable reality series P18-49
Source:
Most Loyal Cable Audience: Nielsen National TV Toolbox; Most Current data through 7 days, P18-49, M-Su 8p-11p, time period reach and frequency, 6-minute qualifier, 12/26/22-12/24/23
#1 Cable Network for Reality Program Social Engagements: Nielsen Media Research, season to date based on C3 data (9/25/23-1/7/24). Program rankerexcludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Social – Talkwalker Social ContentRatings, STD: 9/25/23-1/21/24. Total Day. Linear Tracking Window. Cable-National Networks. No SportsEvents or Specials.
7 of the 10 Top Cable Reality Series: Nielsen Media Research, season to date based on C3 data (9/25/23-1/7/24). Program ranker excludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Social - Talkwalker Social Content Ratings, STD: 9/25/23-1/21/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials. Search Engagement Section: EDO Ad Engage, 9/25/23-1/21/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Impact & Environment
The demand for Bravo’s premium content allows us to build engagement for our partners that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture.
Integrations on Bravo generate:
+93%
higher likeability vs. standard media
+62%
aided ad recall vs. standard media
+72%
more likely to search online for brands after campaign elements air on Bravo vs. brand average
Source:
Higher Likeability: Mediaprobe Biometrics Data. P18+. Based on 22 Bravo live telecasts measured during 1/1/23-12/19/23. Emotional Engagement = Impact metric based on Galvanic Skin Response. Likeability = dial response.
Ad Recall: Bravo measured cross-platform campaigns via NBCU Ad Impact Database 2017-2022 (60 Bravo campaigns measured)
Post-Campaign Search: Bravo measured cross-platform campaigns via NBCU Ad Impact Database 2017-2022 (78 Bravo campaigns measured) EDO: SEV = Average incremental volume of searches in five minutes following ads airing on Bravo vs. same brand competitive averages. SER Index = search engagement volume in five minutes following ads airing on Bravo vs. same brand competitive averages expressed as an index (172). Ad Multiplier = number of ad units required competitively to generate the same search volume as ads airing on Bravo.
