CES 2019 is officially here, and NBCUniversal Advertising and Client Partnerships is bringing the excitement! Check out our calendar of events below, featuring NBCUniversal leaders and influencers, to see where you can find us throughout the week. We hope to see you there!
Tuesday, January 8th
MediaLink Fireside Chat:
Marketing Reinvented at C Space: The Resurgence of Marketing Technology
10:15 AM – 11:15 AM | ARIA, Level 1, Joshua 9
Featuring:
- Linda Yaccarino, Chairman, Advertising & Client Partnerships, NBCUniversal
- Michael Kassan, Chairman & CEO, MediaLink
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Last year, the duopoly’s market share wrote off ad tech. Today, the industry realizes ad tech isn’t dead; it just carried dead weight. This session debates market drivers, different players’ contributions to the value chain and how technologies like blockchain are ushering in tomorrow’s experiences.
Tuesday, January 8th
IPG Panel:
The Changing Video Landscape
10:30 AM – 11:30 AM | Magna Space, Fairway Villas at the Wynn
Featuring:
- Krishan Bhatia, EVP, Business Operations & Strategy, NBCUniversal
- Daniel Schneider, VP of Business Development, Cheddar
- Paul Peterman, US Head of Industry, Technology & Connectivity, Facebook
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Consumers are watching more video content than ever, but in increasingly varied ways. 2019 will see major new entrants into the streaming video space, along with a continued shift in where audiences are watching, what they’re watching, and how it’s monetized.
Wednesday, January 9th
The Girls’ Lounge @ CES Panel:
Workplace Policies that Work for Women
10:30 AM – 11:15 AM | Penthouse Suite at The Encore Tower Suites
Featuring:
- Laura Molen, President, Advertising and Partnerships, NBCUniversal
- Christine Trodella, Head of Publisher Sales & Operations, North America, Facebook
- Minjae Ormes, Chief Marketing Officer, Visible
- Jo Lambert, GM of Finance, Tech, Auto, and Member Services, Verizon Media
Moderator:
- Iris Mejias, Partner, Technology, Media and Telecommunications, PwC
Wednesday, January 9th
NBCUniversal Panel:
Transcending Mediums: Moving from Social to Premium
6:30 PM – 8:30 PM | NoMad Bar within the NoMad Hotel at the Park MGM
Featuring:
- Linda Yaccarino, Chairman, Advertising & Client Partnerships, NBCUniversal
- Laura Correnti, Partner, Giant Spoon
- Deirdre Findlay, CMO, Stitch Fix
- Selena Kalvaria, VP of Branding, Away
- Christian Siriano, Mentor, Bravo’s Project Runway
Moderator:
- Randall Rothenberg, CEO, IAB, Moderator
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Featuring a conversation with Giant Spoon on evolving from social to premium to build a long-lasting brand